Nice to meet you, I'm Zoraida.

I have 10+ years of working with design, from graphic, branding, to UI design. In the last five years, I've been designing digital products, focusing on UX, for multiple devices and industries.

The most I've enjoyed all these years has been solving challenging problems, understanding people very different from myself, and collaborating with developers, marketing teams, and product managers, among others.

I've had the opportunity to work with various agencies, and I've learned that the great thing about design is that it changes; it changes you, it forces you to learn and helps you grow. During all these years, I've taken part in creative sessions, design thinking experiments, storyboarding and sketching exercises, brainstorming with co-workers and stakeholders; and I've made more prototypes than I care to count. It's been awesome!

I've also had the chance to talk on design, present work to stakeholders, and play with project management. I can quickly adapt to in-house methodologies, techniques, and tools. Helping others succeed is what keeps me going, and my primary motivation behind being a product designer.

Being completely honest, working with products is more enjoyable compared to other design work. You can see how they grow and evolve, and new ideas continuously pop to mind on how to improve them. I'm always willing to learn something new, and love getting lost in books, the backcountry, and new problems.